Understand your audience. Prioritize the right leads.

Organize contacts, track engagement, and score leads based on who they are and how they interact with your brand.

Every contact, organized in one place

Bring together everyone who subscribes, submits a form, or engages with your campaigns.

Lists

Create static groups for campaigns, imports, customers, events, or any audience you want to manage manually.

Leads

View contacts captured through your websites, landing pages, forms, popups, and campaigns.

Segments

Build dynamic groups that update automatically as contact data and engagement change.

Lead scoring

Identify high-potential leads by combining profile fit with real engagement signals.

Know who is ready for the next step

Score leads based on who they are, what they do, and how closely they match your ideal customer.

Define what a qualified lead looks like

Set clear criteria for the people your business should prioritize.

Hot, warm, cool, or cold

Create score ranges that show which leads need attention and which require more nurturing.

Ideal customer profiles

Classify contacts by how closely they match the customers your business is best positioned to serve.

Balanced qualification

Control how much profile fit and engagement contribute to the final score.

Clear priorities

Make it easy to identify and prioritize high-potential leads.

Lead tracking

Track every signal of interest

See where each contact came from and how they continue to engage with your brand.

  • Contact source

    Identify whether a lead came from a website, landing page, form, popup, campaign, import, or another source.

  • Engagement history

    Review form submissions, email opens, link clicks, and campaign interactions.

  • Lead progress

    Follow each contact from their first interaction to qualification and follow-up.

  • Updated profiles

    Keep contact information, custom fields, tags, scores, and engagement history connected.

Audience — FAQs

Focus on the leads that matter most

Organize your audience, understand every signal of interest, and prioritize your strongest opportunities.